You've learned some of the many ways genetics can contribute to conservation. It can help us determine what kinds of species are out there and how rare they are, inform how we designate reserves, and identify which populations of organisms are most threatened.
Another critical part of conservation is getting people to change their behavior in ways that reduce threats to wildlife. Now that you've learned about some of the amazing animals in Madagascar, you'll create something to do just that, a communications strategy for conservation.
A communications strategy outlines a series of different ways you can convince people to change their behavior. For example, if you want to teach the importance of flossing your teeth, you might do everything from printing and distributing a series of ‘healthy teeth' posters to creating a short radio piece to play between hit songs.
Your task is to develop a communications strategy to convince people in Madagascar to take action around issues that affect freshwater fish, lemurs, and/or tortoises.
Here are some examples of some issues you could address: