Creating A Communications Strategy

Before you start, you'll need to define your audience (who you're making it for), and your goals (what you want people to know or do as a result of your efforts). Your communications strategy will consist of the following parts:

A letter to the Minister of the Environment detailing why your issue is important to the conservation of wildlife in Madagascar. This letter should include the following points to support the scientific basis for your campaign: a. Description of your species or group of species.
b. Reasons its/their conservation is important
c. How your genetic research has contributed to your understanding of your species.
d. Threats your species faces
2. A clear concise message aimed at your target audience.
3. A press release.
4. A plan for disseminating your message through media such as the following.
a. Advertisements such as a poster, TV ad, print ad, t-shirt, bumper sticker, etc.
b. Live performances such as a play for a traveling theater or original song.
c. Community contests or festivals focusing on art, crafts, poetry, etc.

How to write a press release (tips from our advertising dept.)
Advertising Tips (tips from our advertising dept.)
Examples of Successful Campaigns (examples from our campaigns)

Here are some examples of some issues you could address:

Freshwater Fish Issues: Stop Pollution of Rivers Encourage Vanilla farming Regulate Fishing practices Control Exotic Species

Tortoise Issues: Stop Pet trade Discourage Sale as Food. Conserve Dry-Forest Habitat